JEFF TYSON : PROJECTS


Apple

Being part of the team that delivered the redesign of the Apple Online store was an incredible opportunity. The iPhone was new for Apple and the public who wanted this amazing device. As timing would have it, the redesign and re-architecting of the Online store experience began in fall of 2007.

Apple Homepage - 2011

Style Guide detail of core templates.

Apple Product Detail page

Style Guide detail of core templates.

Apple Product Detail page


Style Guide detail of core templates.

Apple Product Detail page

Apple Logo


Homepage and Store Redesign
Dates - 2006-2011

Role
Senior Visual / Interaction Designer

Overview
The Online store featured Apple's hero products with navigation to accessories and product page content for 37 countries and 6,000 unique storefronts.

Features
:: Clear navigation to product ecosystems
:: Purpose-built templates and layouts
:: Style guide for Engineering hand-offs and QA

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