JEFF TYSON : PROJECTS


Apple

The Apple Online Store’s Mac Comparison tool allowed customers to compare up to 3 Macs and save those configurations for later viewing.

Entry page Mac Comparision Experience
Above - From a Product Hero page, customers customers could access the Mac Compare tool.



Detail: Select a Mac Modal Mac Comparison tool Modal window detail

Compare up to 3 Macs Apple Online Checkout Detail


Detail: Saved Mac Configurations modal Apple Online Checkout Detail


Demo


Apple Logo


Apple Online Store Mac Comparison Tool
Dates - 2006-2011

Role
Senior Visual / Interaction Designer

Overview
Mac configuration needed to be better for customers at the time. Advanced users would open multiple broswer tabs and configure their dream Macs on multiple windows. It was a bad experience for a considered & costly purchase that may need revisited before a customer is ready to buy their next Mac.

Solution
From the Shop Mac in the navigation, a user could access the new Mac Comparison tool. This tool allowed for a unique 3-up comparison experience for buying a Mac.

Features
:: Begin > Shop Mac > family - Good, Better, Best
:: Compare up to 3 Macs at once
:: Save your configurations for later
:: Optimized UX elements and page interactions

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