The Apple Online Store’s Mac Comparison tool allowed customers to compare up to 3 Macs and save those configurations for later viewing.
Above - From a Product Hero page, customers customers could access the Mac Compare tool.
Detail: Select a Mac Modal
Compare up to 3 Macs
Detail: Saved Mac Configurations modal
Apple Online Store Mac Comparison Tool Dates - 2006-2011
Senior Visual / Interaction Designer
Mac configuration needed to be better for customers at the time. Advanced users would open multiple broswer tabs and configure their dream Macs on multiple windows. It was a bad experience for a considered & costly purchase that may need revisited before a customer is ready to buy their next Mac.
From the Shop Mac in the navigation, a user could access the new Mac Comparison tool. This tool allowed for a unique 3-up comparison experience for buying a Mac.
:: Begin > Shop Mac > family - Good, Better, Best
:: Compare up to 3 Macs at once
:: Save your configurations for later
:: Optimized UX elements and page interactions Return to Projects