About 

Hello, my name is Jeff Tyson. Born and raised in Cincinnati, Ohio. I earned my degree in Graphic Design from the University of Cincinnati’s College of Design, Architecture, Art and Planning. With over 25 years of professional Design and User Experience roles and projects, I’ve helped craft and deliver solutions for elegant, scaleable user experiences for world class companies. All of these efforts have taken villages working with brilliant, impassioned individuals and teams to make ideas scale into reality.

In my most successful efforts, I’ve created experiences people trust. With the user first in mind, I have sought out simplifying hard problems with elegant solutions based on research insights and built for scaleability. I have delivered premiere consumer-facing solutions for industry leaders such as Apple, Adobe, eBay, Yahoo!, Netscape Communications, as well as numerous print and editorial clients.

My past design work has been recognized by the Art Director’s Club, The Society of Publication Designers, the Type Director’s Club, the American Center for Design, and the American Institute of Graphic Arts. I hold 3 patents for the work I've been able to create over the years.

Process framework

My favorite UX projects have entailed aspects of the following:

UX Process diagram for tackling the creation of a new product or multi-surface experience: